Advertising should be a part of any good marketing strategy. A marketing strategy that is driven by paid ads is a strategy that lacks foundation. A strategy that lacks foundation produces mixed results.
Your marketing foundation is defined by 4 elements
Understanding the world view of your ideal customer (don't underestimate the importance of this) Developing your purpose statement, your reason for existing, and how you make the world a better place. It's your rally cry at staff meetings. Creating a core sales message that combines your customer's world view with your purpose statement Expressing your core values and message on your website.Once these components are in place you can begin to consider moving into social media and ultimately paid ads. Paid ads serve one purpose; get people to your website. If your website lacks a clear and customer-centric message you're unlikely to motivate them to take the next step.
Todays Special Guest
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