In this episode, Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth. In the Deep Dive segment, the team address how schools should be addressing building their brand through a pandemic and whether they should be advertising. Finally, in the Rants and Raves segment, the hosts rave about Swinburne University of Technology’s creative solution to remote open days with their immersive virtual open day — ‘Swintopia’.
Episode links:
SMPerth – 2020 Social Media Statistics The Drum - ‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand building tips Marketing Mag – University gets creative with virtual open day Social Media Survey 2020 and results from 2019 and 2018