This is a ten minute interview I did with with Patricia Watkins on July 24-2020. Patrica is an experienced salesperson and sales executive who's been helping companies drive sales for more than two decades. She has a new book coming out, “Land and Expand: Six Simple Strategies to Grow your Company's Top and Bottom Line." We discuss some of the challenges you need to manage during a major economic disruption.
We look back at 9-11 and dotcom crash of 2001, the mortgage bubble of 2008-9, and the current Covid-19 disruption. Patricia outlines how upsell, cross-sell, and referral sales strategies can help sales efforts in a downturn.
