How important is it to take the time to identify who your ideal client - your ideal customer, ideal team partner and ideal referral partner is in your network marketing business?
I am Jackie Ulmer owner of StreetSmartWealth.com and founder of the StreetSmartWealthAcademy.com teaching you the skills to pay the bills in network marketing.
W have this philosophy in network marketing that everybody would be perfect for our product or service; everybody would be right for a Network Marketing opportunity.
When we speak to everybody we speak to nobody. I just received one of those bogus junk texts this afternoon, guaranteeing me that I could lose 82 pounds within a certain time. And I thought “they must be targeting everybody because I clearly can’t even imagine losing 80 pounds.”
We live in a world of social selling, using the tools of social media. We live in a world that thrives on content. Online and offline. As you build rapport and share with them what it is that you do; what it is that you sell; the solution that you provide, that’s content.
We like to think of content in terms of videos just like this one or a blog post or a webinar; a podcast; images we share; in a Facebook group where we go live; different things like that are all pieces of content.
The spoken word is also content so the idea is to take the off-line world and re-create it in the online environment. We want to make sure that we are speaking our ideal client’s language; that we are speaking to them directly. Speaking to the challenges that they have.
That’s how you capture your ideal client and your tribe on social media. You capture them with this philosophy. If you understand how social media algorithms work, let’s take a weight loss product.
People who are your potential ideal client are already in weight loss groups, like Keto and Paleo groups; intermittent fasting groups; they’re in all different types of groups that focus on weight loss, healthy living.
Shedding pounds, fat loss - think of all the different terms that relate. Do a thought download on every term that you can think of that somebody might be using if they wanted to research and gain knowledge on how to lose the weight.
You’re going to create your content based around those keywords and based around that search strategy and the solution that your ideal client is looking for.
The reality of it is - they’re not looking to lose 35 pounds; they are wanting to look fantastic at the high school reunion that’s coming up next summer!
So you want to paint a picture of the result that they’re going to have. To wow their friends when they walk into the high school reunion, looking absolutely their best!
35 pounds is nothing but a number; a number on the scale. It tells them something but it doesn’t paint a vision of what it is that they can expect by working with you.
Painting that vision is so very important so that you get them to lean in; and you attract the algorithm that you’re looking to on social media. Social media, then, begins to work for you by putting your content out in front of the people they feel it would best be suited for.
Keep that in mind and definitely take the time to sit down and write out who your ideal client is, what the biggest challenges are and the solution that you offer. Then build your content strategy on an ongoing basis around that.
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And, grab my social selling guide - http://StreetSmartWealth.me
