A majority of businesses DO NOT have a documented content marketing strategy.
Let that sink in for a moment.
Your content strategy is so important because we know that your prospects aren’t going to purchase from you when they discover you for the first time. So your content needs to give them a reason to come back to your website or social media platforms.
So how do you get your prospects attention and keep it? By thinking of your content marketing like a TV network.
On today’s episode of the Online Marketing & Media Podcast, I’m going to: