In the third installment of this 4-part series, communications strategist and branding expert Peter Van Aartrijk outlines numbers two, three and four "Powers" of branding. With 10 in total, the "Powers" are essential factors to successful brand-building, drawn from Aartrijk's published work, The Powers, 10 Factors for Building an Exponentially More Powerful Brand, co-authored by Tony Wessling.
