The feeling of being busy fills most of us with a sense of accomplishment, but we need to remember that constantly being busy doesn’t always mean our businesses are growing. In fact, most of the time it’s the exact opposite.
The momentum trap tricks us into believing we need to work round the clock to see results, but that only holds us back. When we dedicate all our business hours to client work, we lose time that could have been spent building authority in our markets.
How can we pull ourselves out of the momentum trap and get to a place where our businesses succeed without needing constant tweaking? Can we ever reach a point where our businesses generate revenue without our input?
In this episode, I share how to escape the momentum trap that keeps our businesses in one spot.
The momentum trap is sustaining what you already have. Spend your time growing so you systematically get bigger results. -Dana Malstaff
3 Things You’ll Learn in This Episode
Break the cycle of spending hours coming up with one-on-one solutions for clients. Acknowledge that tons of consumers are facing the same challenge and create one piece of content to serve them all.
We’re never going to be the only entrepreneurs in our space, but that doesn’t make what we do any less valuable. Once we believe our uniqueness is what separates us from others in our areas of expertise, we can work on creating something sellable.
Date-driven content limits the reach of our products. Instead of creating solutions to date-specific problems, focus on finding a frustration people experience all year round.
