Gross Margin - Understanding the most important number in your business
This week on The Growth Whisperers Kevin and Brad talk about the most important number in business - Gross Margin, and why it's the output of a great strategy, how to understand your Gross Margin and what to do when you see a declining Gross Margin. Also they talk about how sales people affect Gross Margin, and what to do about it, as well as provide simple tools to analyze Gross Margin and one tool to bring discipline to, and turn around Gross Margin erosion.
