Chief Exec of NewFlex, Steve Jude, joins Bold Founder, Caleb Parker to share his story and insights leading the UK’s largest Space-as-a-Service operator deploying a hotel-style management agreement model. Steve’s a veteran of Space-as-a-Service and has personally been involved in 70 management agreements.
In this episode you will learn the story of how NewFlex got started, how a multi-brand strategy helps asset owners meet customer demand, and why hotel-style management agreements keep landlord & operator partnerships aligned. Steve shares a few tips for asset owners thinking about Space-as-a-Service and management agreements, including how to navigate the potential conflict between a brand’s ambition and asset owners business plans.
Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-jude-71a296132/
Connect with Caleb on Twitter: https://twitter.com/Caleb_Parker
If you have any questions or feedback on this episode, email firstname.lastname@example.org
About Steve Jude
Early in his career, Steve specialised in marketing for the travel industry, working with some big names, such as British airways, TUI, and Avis car rental.
He became a specialist in yield management, and by chance met Regus CEO, Mark Dixon one day. The two got to talking and Steve, not knowing anything about the then serviced office industry, convinced Mark that Regus was just a yield management business. The rest is history as Steve joined Mark to become Worldwide sales & marketing director for Regus through their floatation.
After that, Steve went into private equity for a bit, then became a privateer to turnaround companies that were struggling. 13 years ago he took on the struggling serviced office brand Citibase, turned the company around, and led them through the GFC to become stronger than ever before.
And now he’s Chief Exec of NewFlex.