Why does culture matter in marketing? Is culture a meaningful differentiator when clients are trying to select a firm? David and Tim Barr discuss the role of culture in A/E/C.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Subscribe on iTunes
Visit PSM.show for more
