RNT Fitness Radio
Ep. 159 - What’s Missing In The Fitness Industry
Purpose is everything. Being a purpose driven business transforms the way you think, act and behave in business. Sadly, very few people and businesses in the fitness industry are purpose driven. They all want to “help people”, yet snake oil marketing for quick fixes – aimed and clients and coaches alike, has left the industry broken and void of all genuine purpose. Ego has prevailed, and it’s become dog eat dog. From a quick stat check, the fitness industry has an astonishing 80% turnover rate, meaning so many talented coaches are leaving our industry every year. Why? Because there’s no stability, security or progression. Coaches are expected to be business owners, and can’t do what they love – create impact and transform lives. Without turning this into a rant, let’s get into the episode today, where I’m joined by our Business Manager, Puja Teli, who comes on to offer her objective view on the fitness industry, why it’s broken, and most importantly of all, our first step to transforming it. Without further ado, let’s dive in.
’ Purpose is never ending’’
- Puja Teli Timestamps:
2:54 – Lack of purpose 5:37 – Puja’s previous industries 11:39 – The fitness industry 13:38 – The weekends off 23:07 – Diversity and equality 30:32 – How do you find purpose? 32:27 – When is the end of the journey? 38:00 – Physical is the vehicle 45:35 – Fear of success 50:41 – Why do you need a coach? 55:19 – Why you need 2 years 59:40 – The root cause and lack of education 1:04:02 – Economy and poor health 1:16:51 – Ownership 1:22:43 – Moving past the social stigmas
Thanks so much for listening! If you like this episode, please subscribe to “RNT Fitness Radio” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio For any podcast suggestions, or if you’d like to get in touch, please do so on podcast@rntfitness.com here. We’d love to hear from you! If you’re in the UK, and you use supplements, I’d highly recommend checking out Reflex Nutrition, where they’re giving you up to 40% on all their range if you use the code PTRNT at checkout. I’ve been using Reflex for nearly a decade, with their Micro Whey being one of my favourite whey proteins. It’s grass fed, hormone free, and digests so well compared to most on the market. Check out their full supplement range, including all your transformation basics and plant based alternatives, on https://reflexnutrition.com/ and use PTRNT at checkout for up to 40% off.
Resources:
Our Book: Transform Your Body, Transform Your Life
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