In every business transaction there is an exchange of currency. In fact, this isn't just for businesses, it's even for non-profits accepting donations.
There is an exchange of value for value.
In most cases...whether you are in business and selling services or products...you provide value and in exchange, you get some form of currency in return.
You receive dollars...that's your currency.
But what do your customers receive? Just your products or your services?
Actually, that's an oversimplification of the exchange of value and and it leads to a mindset that is costing you a great deal of business.
Join Michael as he shares a deeper understanding of the currency of business success.
