Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized through earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.
In this episode, Gloria and I discuss why PR is so important for business growth, how to find the right media context to reach out using Gloria's CPR method, and how to get writers to open your emails. We discuss how to get noticed, why email isn’t always enough, and implementing a PR roadmap that works.
[2:48] Who is Gloria Chou?
[5:53] The difference between PR and Marketing
[7:30] Why getting press isn’t rocket science nor is it unachievable for early-stage businesses
[9:08] Gloria’s 3 step process for getting PR
[12:06] The importance of a timely story
[14:00] How to use her CPR pitching method
[17:10] Why your subject line always matters
[19:42] Understanding the intersection of all the stories and making it work to your advantage
To connect with Gloria:
Website: https://www.gloriachoupr.com/
Instagram: https://www.instagram.com/gloriachoupr/
LinkedIn: https://www.linkedin.com/in/gloriaychou/
Road Map Link: https://learn.gloriachoupr.com/starter
Free Webinar Masterclass: https://www.gloriachoupr.com/webinar
