It's not easy to convert trial users to paid users - we all know that - but it is possible. Even at scale. Even to the tune of 85% (sounds unbelievable, I know, but it's been done before)! Tune into this podcast for a masterclass in conversion from Haseeb Tariq himself, currently leading marketing at Universal Music Group (with successful stints at Fox and Disney behind him). His 3-pronged strategy - from intelligently onboarding to cleverly segmenting - will revolutionize your bottom line.