Most of us in society today are pretty fed-up with how a lot of businesses are operating. Is there a way for companies to be more socially responsible and not be so focused on shareholder profits? Dr. Christopher Marquis says there IS and it’s called a B-Corp.
A professor at Cornell and the author of Better Business: How the B Corp Movement Is Remaking Capitalism, Dr. Marquis explains what a B Corp is and what it means to businesses and consumers. What are the benefits and what are the motivations for a business to become socially responsible?
We learn which companies are already on board as B Corps, how it has affected their profits, what open hiring is, and what greenwashing is.