It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side.
Many...like Michael...also compose literature. In his case he publishes historical novels.
The reason for this is not for some thinly veiled escape from a deeply embedded guilt of "selling their art out to commerce"....no it's much simpler.
It's because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general.
Join Michael as he shares an underlying truth in poetry that will transform your marketing.
