If you think influencer many people automatically think B2C. Well, you'd be wrong, there are plenty of B2B influencers out there!
B2B purchases have always revolved around word of mouth and influencer marketing. Social media has built on this with influencers now having access to a much wider audience, which can only be a good thing when it comes to B2B influencing marketing, but it’s not the only way forward.
Respected and knowledgeable influencers are not always easy to come by, and B2B influencers are not as easy to find as B2C influencers potentially. You can’t just Google them and they are very unlikely to have influencer in their title.
Lynsey & Ollie chat through who B2B influencers are, how you can find them alongside how to work with them. Lots of insight, actionable tips, and lots of ideas of how B2B organisations could be taking advantage of this underutilised opportunity.
We hope you enjoy our podcast, do let us know how you get on with improving your website.
Best Wishes
Lynsey
