We've been staunch proponents of building and cultivating a lexicon for years.
All great brands have their own language...
The tall, grande and venti from Starbucks being an obvious example.
There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we'd be remiss not to use them to our advantage.
Extraordinary communication is helping people to understand and consume what we're teaching and have it result in the actions we'd love for them to take.
Actions in our case, that will without question, lead to a happier and healthier life.
Over the past 4 months in practice I've noticed an increasingly obvious awareness and response to a certain word I've used for years. Only now, with it's emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before.
On today's episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own.
What I Covered
The one word I had been using for years that just took a massive leap in meaning and value to my patients. How being aware of pop culture and the media, without falling prey to its vices, can help you shape your brand in order to reach more of your market. Why building your own lexicon is important as a difference maker in your practice.