Chief Marketing & Development Officer Andrea Pirrotti and Director of Real Estate, Emily Larson, from US-based Space-as-a-Service brand, Office Evolution, joins Bold Founder, Caleb Parker, to share why they believe commercial real estate is no longer in the property business.
In this episode you'll gain insights into how Office Evolution is growing their brand across U.S. suburban markets through franchise and asset owner partnerships.
Landlords are no longer asking IF they need Space-as-a-Service in their portfolios, and are now asking HOW to deploy it. Emily shares her advice for landlords who want to get it right.
Andrea says CRE is now in the people business, and as an industry we need to move our mindsets from B2B to H2H (human to human).
Connect with Andrea on LinkedIn
Connect with Emily on LinkedIn
Connect with Caleb on LinkedIn
If you have any questions or feedback on this episode, email firstname.lastname@example.org
History repeats itself
Advice to LLs
Got Milk campaign: https://www.youtube.com/watch?v=0PAj5X4oYro
About Emily Larson
Emily has been part of the Office Evolution team for nearly 12 years, and helped launch franchising for the brand back in 2012. She’s had a hand in the real estate and design of every single one of their 72 locations, company-operated and franchise alike, and she built out the Real Estate and Construction Department and foundational processes to support the franchise growth.
About Andrea Pirrotti
Andrea started her career in the music industry, then found herself at a little known company called Regus where she was the global head of marketing and member of the leadership team that grew the company from $200 million to a billion dollars in Revenue. She’s run sales, marketing and provided advisory services for over 900 coworking locations across 65 countries. She says she “likes to grow things, which is presumably why she joined the Office Evolution team. Speaking of growing things, she’s given birth to two children in one year (who are not twins - how is that even possible!?). Almost as impressive, 4 of the companies that she provided advisory services to have had successful exits.