Matt Nuccio is the President of Design Edge, Inc., a toy and game development company, and a licensing agency whose clients include Mattel, Hasbro, Spin Master, and Fisher-Price to name only a few. This week he joins me to discuss the evolution of his career within the toy industry.
Our conversation includes a discussion about how to be authentic within your chosen industry and harness the value you bring to the table. For Matt, he is both a business owner and an idea guy. He brings amazing toy ideas to life and commercializes them on behalf of huge organizations. So, as you listen, think about how you might want to get credit for your knowledge.
We also talked about this notion of competing with the big guys versus staying true to yourself and embracing your identity. And finally, Matt talked about how every idea should be a solution to a problem that someone is looking to be fixed.
For 4 years, Matt co-chaired the Toy Association (TA), on their associate panel, representing all designers and inventors within the toy industry. Currently, Matt sits on the board of directors of the United Inventors Association of America (UIA), a non-profit organization working to educate and advocate for all types of inventors. He also sits on the Chicago Toy and Game Fair (ChiTAG) advisory board and Toy Association’s Creative Factor advisory board helping start-up inventors to navigate successfully within the Toy Industry.
Matt writes a column in Toy Family Entertainment magazine focusing on the industry. He has also lectured at ChiTAG, New York Toy Fair, ASTRA, Hong Kong Toy Fair, and various inventor clubs around the world including the 2019 Emerging Innovation Summit in Melbourne Australia. Design Edge's products have been nominated for, and have also won, many industry awards such as TOTY (Toy Of The Year), TAGIE (Toy and Games Innovators), Games 100, Origin, and Family Fun among others. In 2019, Matt was honored by the National Security Agency (NSA) as an American Innovator and was recently listed for the second year in a row, by Mojo Nation, as one of the top 100 most influential people in the toy industry today.
Links to quench your curiosity:
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