Daniel Kraft, Partner at Stronghold Invest, the leading property advisory, asset Management, fund management and PropTech company in Northern Europe, joins Bold Founder, Caleb Parker, from Stockholm, Sweden, to talk property company strategy around #PropTech and Space-as-a-Service.
**The Group manages €40 billion Euros of commercial real estate and has 495 million square feet across seven countries under their management.**
In this episode we cover whether property companies should become tech companies, when it makes sense for PropCos to setup venture arms, and of course Space-as-a-Service demand and valuations.
Daniel says becoming a tech company could be a dangerous path for Propcos, but setting up a venture arm could be a good strategy.
Demand for Space-as-a-Service is disrupting the value chain in commercial real estate but unfortunately current valuation methodologies are preventing property from evolving to meet customer demand. Within the next 5 years asset owners will have to make a choice WHERE they’re going to sit in the new value chain.
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About Daniel Kraft & Stronghold Invest
Daniel Kraft, Partner at Stronghold Invest, the leading property advisory, asset Management, fund management and PropTech company in Northern Europe.
The Group manages €40 billion Euros of commercial real estate and invests more than €1 billion Euros in new properties across Northern Europe annually through it’s wholly owned subsidiaries, Newsec and Niam. As a Group they have 1,800 team members across 40 offices, in 9 countries and major cities like Stockholm, Copenhagen, Helsinki, Oslo and Luxembourg.
Daniel is also Head of Stronghold’s PropTech Ventures, and sits on the Board of numerous portfolio companies.