a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
82 - Hipnostalgia: The A&W story - with Sarah Mueller
Released: Oct 29, 2020
In this episode, I talk with Sarah Mueller, SVP of Marketing and Development for A&W Restaurants Inc.
Sarah tells us the story of the over 100-year-old brand. From its humble beginnings, to how it became the means for so many to achieve the American dream, to the many disrupting changes in ownership and strategies.
This is a story of resilience and of how a brand had to look to its past to find its future.