Every chiropractor wishes for a constant stream of new people knocking at their door.
I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.
No doubt, new patients are the lifeblood of your practice but they don't just "show up". That's the problem!
Docs want something magical to happen and then get frustrated and disillusioned when it doesn't.
As in all businesses there is a buyer's journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.
That's why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.
On today's episode of Life By Design For Chiropractors we talk about "The Lead Magnet."
What We Covered
What is a lead magnet? Why should you consider using a lead magnet? How to start figuring out what your market would find interesting, useful and actually exchange their information to acquire. The big mistake NOT to make when building your lead magnet. What to do with your lead magnet once it's created.