How many contractors out there have discounted their work just to close a deal? If you came up with the classic world of contracting, this may seem like the norm. Ask yourself this question. Why would allow yourself to get paid less than your worth? Tom thinks that most of the time, discounting your work is a horrible idea and he’s here to tell you why!
In this episode, we talk about…
Strategic discounting is different than what most contractors do Discounts give the wrong impression unless you want to be known as the cheap one Becoming price-focused as a salesperson does not help Attracting customers with discounts is only going to bring discount referrals Lowering your prices does not equate to selling more projects Diving into the negative effects of discounts on your profit Calculate what you need to keep each month Discounting makes it harder to build a strong team Things you can do instead of discounting
Links to resources:
Learn how to spot the cheap prospects before they waste your time!
Learn how to market like a pro in our Marketing Boot Camp!
Schedule A Contractor Sales Academy Demo
The Contractor Fight Facebook Group
The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back!
The Contractor Sales Academy Podcast
Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.
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