EP. 216 Yakov Smart: Finding Investors & Raising Capital with LinkedIn

Most everyone has a profile on LinkedIn, but few understand the power that it has to find investors and raise money. Engagement on LinkedIn is at an all-time high, with the average household income above six-figures.    Today we talk with Yakov Smart, the leading expert when it comes to attracting high net worth investors and raising capital through LinkedIn. Yakov discusses how to create lists to find investors, how to approach investors once you've found them, and how to optimize their LinkedIn profile to build credibility.    Key Discussion Points [01:04] Opening remarks by Eric Odum and Steven Silverman [03:34] About our guest: Yakov Smart [05:02] How did you get into using LinkedIn to help find investors? [07:17] How do you convince people that LinkedIn can help find investors? [16:09] Whare are some specific ways to create lists on LinkedIn, and how does the LinkedIn Sales Navigator fit with this? [19:53] What are some mistakes people make on LinkedIn when trying to target high profile investors? [24:08] Once you find investors on LinkedIn, what's the best way to approach them? [30:19] How can a people best optimize their LinkedIn profile to build credibility? [37:13] What's some of the language you would use to find investors for real estate deals? [40:30] What are some of the online events you have coming up related to using LinkedIn to find investors? [41:19] How can folks get in touch with you? [41:57] Closing comments by Eric & Steven