41. Personality & Humor in B2B Video

Many B2B marketers fear humor or personality in their video content, but your audience are just people –– and people like humor and personality.

This week, Ben and Justin discuss why humor and personality can help your brand, regardless of your industry, and some tips for how to incorporate humor and personality into B2B video.

This episode is brought to you by Grub-a-Dub Grubs.

Comedy for Dogs:
youtu.be/2jZwDU1PHQ4

Contract Hound:
storyboardmedia.co/meet-joe

GEICO Cavemen:
https://youtu.be/x8o_YqzMBoo