Getting a proper return on your marketing investment can always be a challenge. There are so many factors that go into whether you'll get a big return or none at all.
Yet, so many business owners are looking in all of the wrong places when it comes to generating marketing ROI.
There is a key to launching your marketing campaigns...or new websites...or new advertising venues...that will make all of the difference as to whether it will be a winner or loser.
It's a rather simple concept in marketing, but it's one that is surprisingly missed by so many professional marketers.
Join Michael as he shares a hard earned lesson in business, that ended up revolutionizing his approach to marketing.