Most dealers across the country think that having a solid sales team is the only key to selling. But often, these same dealers overlook the importance of having a well-thought-out showroom floor and a holistic customer experience. Investing time into both, training your team, and upgrading your showroom is the true key to successful selling.
In today's episode, Tim sits down with two competing sales reps: Scott Ramspott (Kozy Heat) and Nathan Lammers (Mendota) to talk about the best practices they witness in showrooms that they cover in their territory.
In this episode you will learn:
Why showroom displays need to be in perfect shape—always (the little things make a big difference) How upgrading the interior of your showroom will drastically improve your customer's experience (it doesn't take as much effort as you think) What building a network of other dealers can do for your business (learning from other people's mistakes is a game-changer)Don't continue losing sales because your showroom scares away customers. Instead, create an experience that makes people comfortable by cleaning things up and making it easy for them to purchase.
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