Hayley Andersen is an Australian travel and lifestyle photographer and content creator who has worked with brands like Booking.com, DJI Corona, Hyatt Hotels, the Japan Tourism Board, plus so many more. Aside from being my dear friend, Hayley also owns an online store dedicated to selling prints of images she’s captured around the world on her travels, plus some amazing presets to help you elevate your own photos.
In this episode, Hayley and I talk about the beauty of being a content creator, how to find your unique value and stand out from the crowd, and why we need to learn how to manage the rough times and celebrate the good. Hayley also tells us what it’s like working with brands, the importance of stepping away when you need clarity, and why creating content is her number one passion.
We also have a super honest and open conversation about comparing ourselves to other influencers, why you should follow people who make you feel good and how to find authentic connection with your followers. Plus, Hayley is sharing her absolute best tips for beginners, just starting out in the content creation world!
[2:44] Her biggest lesson learned as a content creator
[12:49] Why Imposter Syndrome never goes away
[16:00] How she stayed committed to her dream even after a slow start
[22:52] How to stand out to brands you pitch to
[33:47] Balancing the enjoyment of travel with creating content
[39:57] Hayley’s best tips for new influencers
[50:42] The importance of taking the good with the bad
To connect with Hayley:
Instagram: https://www.instagram.com/haylsa/
Online Store: https://www.haylsaandkyle.com/
Website: https://www.haylsa.com/
To connect with Christina:
Christina's Instagram: https://www.instagram.com/christinagalbato/
Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/
Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast
Free Instagram training: https://christinagalbato.lpages.co/freeigclass/
Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/