Core Purpose: Why Core Purpose matters and how to know if your Core Purpose is right.
This week on The Growth Whisperers Brad and Kevin talk about Core Purpose, why your company exists and why that is important. If you don't have one, they discuss why you need a Core Purpose, and the difference Core Purpose makes to a company.
Then, if you do have one, they talk about how to know if your Core Purpose is right, with 4 key elements to test your Core Purpose.
