Most of us get into business because we want to make the world a better place. In our own little way.
We want to invent something that works better than anything else on the market.
We want to provide a service of greater value than anything else being offered.
We want to fulfill our customers' wants and needs. We want to be their best solution.
But, when it comes to marketing our prospects, is it better to sell them what they want? Or what they need?
Join Michael as he provides a surprising answer that might just change the way you approach your marketing.
