In this episode of the Futurum Tech Webcast, Interview Series, which we streamed on LinkedIn Live, I’m joined by Don Schuerman, the CTO of Pega for a conversation about the culture of digital transformation based on a recently published Futurum Research report commissioned by Pega.
The Futurum report: Four Insights on the Culture of Digital Transformation Today, was the result of a survey of over 500 business leaders and general staff across North America, EMEA and APAC, with an industry split across automotive, communications, financial services, healthcare, media, and the public sector.
The goal of this research was to do something different from all the other research on digital transformation out there. So much of DX conversation is around processes and technology, but we wanted to look at the people part of that equation.
Instead of focusing exclusively on gleaning insights from the C-Suite and middle managers, we wanted to explore how what workers throughout the organization as a whole thought about their company’s digital transformation efforts, how different roles contribute to driving digital transformation initiatives.
Lastly, we tackled what we called the “real meat” of this study, and the fact that it will hopefully serve as a wake-up call to senior leaders about how to successfully think about the company’s digital transformation journey. The key really is about culture and working to create a holistic culture of digital transformation where everyone is involved, and everyone plays a role. In addition, there are a few other things that business leaders can do to make this a reality — and you’ll want to not miss that part of our conversation. Don also shared some insights on how Pega is working with customers to help overcome the challenges they face, and that’s all about collaboration, transparency, and customer experience.
Download the report today: Four Insights on the Culture of Digital Transformation Today
