When entrepreneurs are planning their sales and marketing strategies, many are thinking in the most basic, fundamental way possible.
How am I going to get my prospects and customers to buy? How am I going to get them to part with their most precious resource...their money, their gold, their bitcoin.
They are wondering why it's so difficult to get the sale, to have their prospects pull the trigger.
The problem? They are looking for the wrong solution. They are not targeting their prospects' most precious resource.
Join Michael as he shares this breakthrough insight into marketing success.
