Bruce Springsteen’s song Glory Days lyric, “Boring stories of Glory days yeah, they’ll pass you by” pops into my head sometimes, when I hear a speaker reminiscing about their glorious past. I was sitting there at a chamber function when the speaker began to talk at length about his start in sales and his experiences. It was fascinating for him no doubt, but it made him sound dated. He seemed to have become covered in dusty cobwebs too all of a sudden. Talking about ourselves is great and dangerous at the same time.
Usually when we speak, there will be our introduction done by the hosts. If we are on the ball, we don’t place ourselves in their hands, so we write what we want them to say. That doesn’t mean they are on the ball and can carry out a simple task. If we make it too long, the hosts usually manages to murder it by dropping bits or getting things wrong. I am always astonished that they cannot successfully read a piece of paper with words on it.
The audience is also on danger alert because they know the propaganda offensive is about to hit them. It is hard to write about yourself though, because there are so many things you want to include. Why is that? We are desperate to establish our credentials with the audience, so that they will become more accepting of what we are saying. We believe that volume is important so we should cram as much in there as we can. In fact, we are defeating our own efforts because either the host mangles the text or the audience switches off.
Avoiding the chronology approach is always a good start. Sometimes these details are included in the programme flyer and you don’t need to mention them at all or you can organise your own flyer for the attendees. This is a good tactic and not hard to do. When we are speaking about ourselves, we should focus on the key points only. These are the things which relate to our expertise on this specific topic. I am a 6th Dan in Shitoryu karate, which is wonderful, but probably doesn’t have anything to with a topic like presenting. I could instead say this is my speech number #342 and that would be congruent with establishing I am a real world expert of the dark art of public speaking and have the experience required to tell others how to do it.
Often we are using powerpoint, so we can bring up some slides about our company. This should also be brief. Simple clear slides are what we want and the selection of information should be limited to the most powerful USPs or unique selling points of our firm. Slide after slide makes an audience restless. They are sitting there thinking, “enough already, get on with it”. When I worked for a long established Australian Bank which was rather unknown in Japan, I would show a photograph of the establishment of the first branch back in the 19th century. It was a black and white photograph with people dressed in the fashion of the Victorian era and it oozed with longevity. I also attached the date in the Japanese Imperial reign format, rather than the Gregorian calendar, to make it seem even more ancient and venerable. That one photo showed my Japanese audience we had stood the test of time and could be trusted with their money.
The CEO cowardly public speaking escape route of reliance on the souped-up corporate video at the start of the talk should be avoided at all cost. These videos are rarely a good match with the specific topic for that day, because there is usually only one video. It has to be the Swiss Army Knife of propaganda videos, to travel around the world boring people of every persuasion. If there is a particular section in the video which is really powerful, then just cue that part and don’t bother with the left over detritus.
Giving our own examples is a good idea in the talk, but again, we have to steer away from too much recalling of our glorious triumphs. The audience is only interested in how what you are telling them will result in their own glorious triumphs, now and into the future. We have to get a balance struck between talking about ourselves for effect and not for the stroking of our own massive speaker ego. Where possible, use client examples of what you did for them, rather than droning on about what you did.
It is a tricky equation of how much is too much, which bits are more important than other bits and how much time should I allow for it. Err on the side of caution and go minimalist, recalling Ludwig Mies van der Rohe, “less is more”.
