Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode’s read-along selections:
--Blurb:Author: DB Martin
Title: Patchwork Man
He has a brilliant future ahead of him and a dangerous past behind him. Now someone is spilling his secrets...
But she's already dead.
Renowned British barrister, Lawrence Juste, is a man with a past so cleverly stitched together he thought it could never come unravelled - until now.
Two things are about to pick it apart, piece by sordid piece: a child, and a blackmail note from a woman hiding as many secrets as him.
As Lawrence’s world collapses in a twisting conspiracy of mysteries, lies and revelations, in the wreckage he encounters a child who reminds him sinisterly of himself, the family he'd denied and a secret even he wasn’t aware of. For all of them, the repercussions could be lethal unless Lawrence can find the dead woman who knows everything about him, and the psychotic enemy from his past determined to destroy him and everything he comes to care about.
Patchwork Man is the winner of a BRAG Medallion Award.
Simplify your hook to its coolest common denominator!
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