Scott is a Senior Client Partner on the Real Estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their business forward. In addition to the Client Partner role, he also serves as the Industry Relations liaison between the Facebook real estate sales team and the industry, helping to educate agents, brokers, and leaders on Facebook, Instagram, and Messenger’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC where he also participated in sales advisory roles, acting as a consultant for Digital and Sports teams.
In today's episode, we discuss the nuances of facebook and social media advertising.
What Makes for an Effective Ad on Facebook and Instagram + Tips and Tricks