Everyone knows what private lessons look like or has an image of what that experience looks like. Group classes are another story. Group classes can be a bit murky in the mind of the customer. What do they do in those group classes anyway? That's not how I learned how to play an instrument. Aren't you supposed to do private lessons? Isn't the "right" way to learn.
It certainly is one way to learn. In this episode, I speak with Sophie Hardesty of Naptown Sings and Plays about the challenges of marketing group classes when customers typically want private lessons.