Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode’s read-along selections:
--Blurb:Author: Nathan A. Stout
Title: Nellybug 3: The Quest to Rescue Nelly
Being the head tooth fairy isn’t easy. In fact, it's pretty hard and hazardous. If leading an organization filled with expectations sounds easy, try fending yourself off from a deadly Nightmare attack. Job number one for the Tooth Fairies of Neverland is to protect its lands from straying Nightmares.
Nellybug might be the first Tooth Fairy to wear the title but when her wings start to fail her, she risks being replaced by fairy leadership. She must team up with her fairy sisters to find their human child, the one who brought them to life and protect her from a poisonous plague of Nightmare activity.
Can they figure out what’s going on in time to save all four sisters’ wings before her replacement becomes official? Which side will the mysterious mice warriors join that show up on the scene?
And if their small team does face these Nightmares, will they be enough?
The Nellybug young middle-grade book series is a set of adventures following Nellybug and her friends and how they created the title and mythology of the Tooth Fairies. Book three is a heartwarming tale of bravery, sisterhood, and facing your nightmares head-on. Grab book three today or jump back and start with book one to find out how she became the first tooth fairy. Either way, you won't want to miss this newest adventure.
Sales Copy
Nellybug was never a very normal fairy, that’s part of what makes her amazing. When her wings start to die, her position as Head Tooth Fairy might be lost to her forever.
--Abigail's Targeted Tip:
Review every word to find the best match for your ideal reader.
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