Here’s what my clients tell me, and I get it. Almost on the daily, they stare at their screen, spinning their wheels trying to figure out what to share on social media to create SOMETHING - a like, a comment, some interest, a Direct Message, maybe, and wow, a sale or signup would be nice.
Right? Is this you?
You ponder, write, edit, delete, and repeat. And nothing ever gets out there. Or, at least not consistently and not content that pulls people to you.
And, you HATE how overwhelming and time consuming it is for you.
You’ve purchased content calendars to give you prompts, and you start, then stop because it's starting to feel so…forced, so generic, so stale, even.
You’ve probably even fallen into the trap of copying someone else’s content, maybe your upline or someone in your company, because it worked for them; it inspired you, so….
But, you didn’t get the same results. And frankly, you are exhausted trying to come up with your own clever words.
Here’s what I want you to know and HEAR from me - it’s not because you are a “bad writer” that makes you struggle. It’s not even that you don’t know what to say.
The struggle is due to the way you are thinking about creating content. Or, overthinking it, in some cases.
It's your THOUGHTS about content writing that make it feel so hard.
You can't keep beating yourself up about it every day, or every week.
The reason why your content writing feels so challenging is because you have expectations about it. You expect this ONE post to yield a certain outcome. A certain number of likes, or responses.
You have told yourself that you have to do it "right" in order for it to come across the right way.
You are busy judging if it has "value" or if it's "inspiring" enough.
You probably suffer from Comparanoia and fear of Other People’s Opinions. You think you aren’t good enough; that no one is going to care about your story; your struggles; your fears.
You watch others who have struggled and then had the breakthrough and so you are hesitant to share your story because you have not yet had that breakthrough.
But, your hesitation is what is keeping you from the breakthrough.
It’s keeping you stuck.
Here’s the catch - the struggle and the “stuckness” are what people are waiting to hear from you.
Why?
It reassures them that it’s okay. They’re okay.
I would love to show you EXACTLY how to craft your story of struggles, challenges and triumph (as we create it) into content that creates that breakthrough.
Would that help you? Let’s talk.
I’m Jackie Ulmer, and this is your Monday Motivation minute. Contact me at StreetSmartWealth.com
