Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode’s read-along selections:
--Blurb:Author: E.M. Stone
Title: Aztec Curse
A race against time to decipher an ancient threat before it destroys us all…
A centuries-old mystery. A long-lost chronicle. An impossible puzzle. And a horrifying awakening.
Seven hundred years ago, a thriving but illiterate Native American civilization suddenly vanished, burying with it one of archaeology’s greatest mysteries. The secret remained hidden…
Until now.
Today, archaeologist Dr. Angela Hunter, an expert in ancient linguistics, has discovered a primitive codex written in an unknown language. As she painstakingly deciphers the mysterious symbols, Angela finds clues that somehow connect a dormant evil, a mystical ritual, and a vindictive curse.
In a race against forces on the hunt for the codex’s secrets, Angela must piece together the puzzle before it’s too late… and prevent the tragedies of the past from returning.
If you enjoy action packed-mysteries and thrillers about ancient civilizations, you'll like this adventure that takes you on a journey in two timelines: the era of the Aztecs & Cahokia Mound Builders and the present with archaeologist Angela Hunter.
--Abigail's Targeted Tip:Fiction blurbs: always prioritize character and story over research
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