Discover Microsoft TAG: The next generation technology for your mobile campaigns -Part 2

In Part 2 of this interview Ciaran recorded back in August, Microsoft TAG's then Marketing Director, Jeff Somers talked us through some inspiring case studies of brands who are successfully creating and deploying killer mobile campaigns enhanced and tracked with the Microsoft TAG format. When we recorded this, these were some of their latest campaigns but you can find more recent success stories at:-

http://tag.microsoft.com