Ep. 94 Q&A with Steph: How do I price my program and find clients who will pay for it?

 

As you’re thinking about creating your online program, is knowing how to price it and how to find clients to pay those prices something that you’re wondering about?

If so, you’ll want to listen to this bonus episode!

We’re back with answering more questions from our audience members, and today we have Whitney Crouch, Registered Dietitian who specializes in treating women with Hashimoto's thyroiditis.

Today, we’re focusing on her question, “How do I price my program and find clients who will pay for it?”

Here’s what we talked about:

What Whitney wants to accomplish with her online program (she’ll be helping women get to the root cause of their condition and manage their symptoms, so they can feel like themselves again!) How to start taking steps towards achieving our bigger, long-term vision (by first getting clear on the foundational steps of an online program!) How speaking specifically to your audience will help you reach those who are looking for the support you can give them (and you’ll also want to talk to them regularly about your program!) Creating a marketing plan to get in front of your audience (including collaborating with other health professionals!)  Addressing additional costs that clients would need to make (like medical testing or purchasing supplements!)

Creating a results driven online program can feel like a challenge, but having the right plan to follow makes it possible to have a successful program - especially one that provides adequate support, community and accountability!

If you enjoyed this podcast, you may enjoy these 3 episodes about health professionals who have successfully launched their online program:

Ep. 61 Moving a Professional Workshop Online with Michelle Archer Ep. 63 Adding an Online Program to a Full Brick and Mortar Practice with Kelly McDonnell-Arnold Ep. 65 Creating Authentic Connection in Online Programs with Rosanne Robinson

Join our free, LIVE 2-Day Workshop and learn how to effectively pivot your 1:1 practice online with group programs. You'll work live with our team to build a plan for taking your expertise online into a group program, attract ideal clients who want to buy, and position yourself in today's health landscape to grow. Click here to register