In this episode, we talk with Dr. Amanda Kong, one of the authors of a recent paper "Boosting the Tobacco Control Vaccine: recognizing the role of the retail environment in addressing tobacco use and disparities." We discuss how key retail strategies, including addressing product availability, pricing and promotions, advertising and display, the minimum age of sale, and retail licensure can complement those in the original Tobacco Control Vaccine (price increases, smoke-free policies, hard hitting media campaigns, and cessation access) and help work towards an "end game" for commercial tobacco in the United States.