Pizazz is one of those unusual words, that sounds kind of cool, but is a bit vague. In presenting terms, we are really looking at being more interesting and engaging and doing that in a sparky, non-anticipatory way. Droning on when presenting is a pretty strong norm for many people. They talk at us, not with us. They are lifeless and low energy. This may be fine for having a cup of tea with your friends, but if you want to present, then you have to switch it up.
A workman like, by the numbers, presentation is fundamentally boring. A recent presenter did a painting by numbers job with his effort. The talk had completed the exercise in the allotted time and he had spoken about a number of key points. The delivery was wooden though, the voice tone was flat, the whole thing was a lifeless shambles really. The snapper though is that the speaker represents his organization to the world at large and he did a poor job when up on the podium.
When you are in a high profile role, like being the CEO, then you simply have to perform. Never forget we judge your whole organisation on you. If you are mediocre, we assume everyone is the same. We don’t say, well that guy or gal was the exception. The rest of the crew are all dynamite. Nope, we say they are all duds down there.
So engaging your audience is a requirement. This is easy to say, but not so easy to do. Energy is a key component of this process. Somehow, we all know that enthusiasm is contagious, but miraculously manage to forget this, when we start speaking in front of groups. The “low energy” insult became a trademark of President Trump when disparaging his political opponents, like Jeb Bush.
It is cutting, because it implies you don’t have what it takes to be a leader. Whether you agree with Trump or not, the point is valid. If the leader is low energy, we somehow doubt they can do the job properly. We don’t get to meet that many CEOs or politicians in person, so we draw our conclusions from seeing them on television, in videos or at public presentations. Remember we are all on show when presenting.
The podium is one area of difficulty, but with the prevalence of YouTube videos and business social media, presenters are starting to really branch out. This was brought back to me not so long ago, when I saw a video on LinkedIn of someone I know and the delivery was fundamentally funereal. The whole atmosphere was dark, bleak, lifeless. This guy is a smart guy and if we read the transcript, we would think what he had to say was valuable. The voice however was a monotone funereal, the energy was totally insignificant and the whole exercise was absolutely dreary, not at all motivational.
Sadly, the message while actually pretty good, was just destroyed, totally killed by his poor delivery. Now if you are going to put yourself out there, especially in the crowded rough and tumble byways of the YouTube video world and broadcast social media, then you have to step it up. There are so many windows to the world now and everyone can see us. Once upon a time, you could be fairly hapless and only a few poor souls would know. Not anymore. This is where the pizazz idea comes in.
If you want your message to cut through the white noise of a squillion other presenters, then you need to have an attitude that says, “I want to stand out and be heard”. Casey Neistat did that with video blogging. There were plenty of other well established video bloggers out there, but he brought a movie style approach to his vlogging. He would set the camera up, so that it recorded him entering the room, for example. A simple but very effective film idea. All the other vloggers were one dimensional – they were pointing the camera at themselves, as they held it at arm’s length. He made a small change that set him apart. He brought some movie making style pizazz to the exercise and the rest of us are happy he did that. Now it is much more interesting for us the viewer.
Gary Vaynerchuk did that with his Daily Vee vlog. He combined reality television style presentation, with motivation and information. Nobody had done that before. He created some pizazz and is getting close to three million subscribers for his show. He gets a lot of work speaking, sells his books and gets business for his digital agency off the back of his notoriety. All he did was make a small innovation in a crowded space, so he could stand out and he has been incredibly successful doing that.
This then has to be the mantra. Set yourself apart when presenting. If you want to move into video, then you really need to compete. This is not just you presenting while being recorded. Yes, you can do that, but if you are going to blast yourself around the world via video on social media, then add pizazz to the mix and make it interesting. Be that little bit unexpected, have something that differentiates you from the pack.
You don’t have to be handsome, beautiful, deep bass DJ voiced or tall. You just have to be interesting, engaging and relevant. Use voice modulation, tell stories, speak with, not at your audience and bring your full energy to the task.
Okay, let’s all go back to the drawing board. Let’s stop doing what we have always done and think about how we could add some pizazz to our presentations and start experimenting, to find what works best for each of us.
