#145 - Position Your Pricing for Success with Paul Klein

Pricing expert, Paul Klein of the Pricing is Positioning Podcast joins me this week to discuss how knowledge-based businesses should be pricing their services.

If you struggle with being stuck in the antiquated hourly rate modeland feeling like you’re never getting ahead, then this is most definitely the episode for you.

Paul is a business consultant and entrepreneur. From his days as 1980s hair band guitarist, he has been a lifelong entrepreneur. He has experience starting and scaling a successful SAAS company as well as consulting some of the biggest brands including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands,

Paul helps consultants, freelancers, and solopreneurs price their services and stop under charging so they can build their 7-plus figure businesses. Paul is the host of the Pricing Is Positioning Podcast and The Rock Your Pricing Online Course and Community.

Often, we take our expertise for granted and commoditize ourselves in the marketplace. Paul shares the pricing models he teaches:

Hourly Rate (highly discourages this model) Daily Rate Retainer for Access (probably not the retainer method you’re thinking) Project Outcome (or Value) Based Model

Paul indicates that the first price you see or hear anchors the entire prospecting conversation. Learn what an anchor bomb is and how to use it.

Enjoy!

Connect with Paul Klein:

Website: https://www.paulklein.net/ Instagram: https://www.instagram.com/paulkleinTV/ Facebook: https://www.facebook.com/paulklein.net/ Twitter: https://twitter.com/PaulKleinTV

Resources Mentioned in this Episode:

Pricing is Positioning Podcast Free Pricing Quiz Rock Your Pricing Online Course Pricing Creativity: A Guide to Profit Beyond the Billable Hour | Blair Enns Implementing Value Pricing: A Radical Business Model for Professional Firms | Ronald Baker Thou Shall Prosper: Ten Commandments for Making Money | Rabbi Daniel Lapin The Magic of Thinking Big |David J. Schwartz, Ph.D

Connect with Gayla:

Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/ Instagram: https://www.instagram.com/gscrivener/Content

Marketing Resources:

Scrivener Solutions: https://scrivenersolutions.com/ YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew Free Download: 48 Social Media Post Ideas https://scrivenersolutions.com/48ideas Free Download: Podcast Production Checklist: https://scrivenersolutions.com/podcastchecklist