Ric Franzi - "There's a Market For Everybody"

Ric Franzi stops by to talk about the importance of peer groups for CEOs and entrepreneurs and unintended consequences.

Ric is one of the nation’s foremost experts on CEO Peer Groups®. His work has been featured in national media such as Inc.com, CNBC, American Express Open Forum, and the local publications Orange County Register and Orange County Business Journal. He is the author of the landmark book Critical Mass The 10 Explosive Powers of CEO Peer Groups, the first ever book written about the value of CEO Peer Groups® . His second book, The Power of CEO Guiding Principles, is now in its third release. The book features over 100 CEOs sharing insights into their guiding principles.

Ric's newest book, Killing Cats Leads to Rats looks at the unintended consequences of business decisions and includes examples from well-known companies including Pepsi, Wells Fargo, Target, Starbucks, Samsung and Volkswagen.

Book referenced by Ric in our interview: A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business