I had the pleasure of talking with someone that I’ve been following for a while, Jenn Herman, from Jenn’s Trends. We discussed ways to get the most out of Instagram with tips, and more. Jenn Herman has a unique perspective on business and success on social media, which earned her the prestige of being on the list of Top 10 Social Media Blogs three years in a row: 2014, 2015, and 2016. She is also the author of The Ultimate Beginner’s Guide to Instagram and Stop Guessing. Right now, 65% of the world’s top brands use Instagram and Jenn says the number continues to grow. There are 200 million monthly active users on Instagram, 70% of which log in daily. This is a huge base of people for marketers to reach. No matter who your target audience is, some of them will use the platform. You’ll hear why you can reach people more clearly through Instagram than you can with any other platform. As a marketer, you should aim to create original images for Instagram. There are many different ways to incorporate your products and services into an image to make it look more native and get better engagement. Sponsor/Partnership
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Other Info: A Brief History of Instagram's First Day (TIME article)
