Marketers love shiny new objects. They just can't help from chasing the butterflies of some new strategy, some new social network, some new marketing scheme.
They want to be first to use it...first to understand it...and first to declare this new marketing phenomenon as the greatest thing since the beginning of time.
That's fine. That's okay. It's good to introduce new ideas and strategies.
But, this exuberance often leads to a place where these marketers can end up getting it all wrong.
It's here where you need to ignore them.
Join Michael as he provides you with some key insider's insights on marketing experts.
