There are many different stances on whether to start broad in your coaching business and then niche down. Or start with a niche and then course correct as you go. I'm team niche in case you haven't figured out yet. All my freebies and trainings typically begin with 'start with your niche statement'.
But let's clarify what this actually means. Because I don't want you thinking that you shouldn't me moving forward with getting out there and helping your ideal clients until you have a solid niche. That'd be silly.
What I'm talking is to embrace a niche statement from the very get go as a mean to build confidence, hold your ideal client close to your heart and explore all the different ways you can offer concrete support to the moms who would love to work with you.