46. Fill Your Funnel: Why, What, and How Videos

According to Simon Sinek, "people don't buy what you do; they buy why you do it."

This week, Ben and Justin break down brand "why" videos, feature and benefit "what" videos, and "how" our products work videos to keep your funnel filled with content relevant to your customer and where they are in their journey.

This episode is brought to you by airDMT.